Resources
Part 5: Artificial intelligence: From showroom to backroo...
AI as the way forward for customer-centricity in retail Saying that artificial intelligence experienced a revival in ...
Part 4: A 360º view – Going the distance for data
Data as a retail treasure map In 2014, sudden, mass retail competition gave customers endless product options. The ke...
New professional roles in retail: Finding and creating th...
On November 6th, we held another edition of Nextail Live, our first one in Barcelona. The focus of the event was the ...
Part 3: The new role of the store in the customer experience
A new reality requires new stores Five years ago, there was a surge of D2C brands and retailers attempting to up thei...
Part 2: From multi-channel to omnichannel – A fluid path...
Omnichannel now and then Five years ago, offline and online channels were seen as two different customer journeys, th...
Part 1: How D2C strategies get retailers and customers to...
D2C now and then In Part 1 of this series on customer centricity, we look at the state of D2C and traditional retaile...
Series | True customer centricity in retail: How far we’v...
A before and after series (2014-2019) Five years. Half a decade. Not a lot of time, not a little either. In an indust...
