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Resources

Part 5: Artificial intelligence: From showroom to backroo...

AI as the way forward for customer-centricity in retail Saying that artificial intelligence experienced a revival in ...

Part 4: A 360º view – Going the distance for data

Data as a retail treasure map In 2014, sudden, mass retail competition gave customers endless product options. The ke...

New professional roles in retail: Finding and creating th...

On November 6th, we held another edition of Nextail Live, our first one in Barcelona. The focus of the event was the ...

Part 3: The new role of the store in the customer experience

A new reality requires new stores Five years ago, there was a surge of D2C brands and retailers attempting to up thei...

Part 2: From multi-channel to omnichannel – A fluid path...

Omnichannel now and then Five years ago, offline and online channels were seen as two different customer journeys, th...

Part 1: How D2C strategies get retailers and customers to...

D2C now and then In Part 1 of this series on customer centricity, we look at the state of D2C and traditional retaile...

Neck & Neck

More full-price sales, fewer discounts

Series | True customer centricity in retail: How far we’v...

A before and after series (2014-2019) Five years. Half a decade. Not a lot of time, not a little either. In an indust...

Lessons in New Luxury 4: Fashion Week edition

The real SS20 “trends” might not be what you’d think Fashion Week, or rather “weeks”, is changing. And that’s not a b...

Advanced retail tech picks up where WSSI leaves off

How today’s retailers can overcome the limitations of legacy merchandising Today’s merchandisers need more. They’re f...

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