Why we’re passionate about transforming core merchandising operations in fashion retail

Our approach
By connecting sophisticated merchandise planning and execution decisions to demand at the most granular level and across all points of sale, Nextail dramatically reduces overbuys, overstocks and markdowns, all while improving working capital and promoting sustainable, long-term operations.
Nextail harnesses the power of AI and advanced algorithms to drive faster decision cycles and automate complex merchandising processes. This enables fashion retailers to respond swiftly, confidently and at scale to changing market dynamics, even as they grow. And while each Nextail solution is powerful on its own, they’re even better together.
Fashion brands and retailers that choose Nextail tap into years of cumulative industry experience and expertise. Together, we can make the fashion retail world a better, more sustainable place through merchandise planning and operations that are continuously aligned to demand.
What drives us

From start to success
We take full ownership. From idea to outcome, we lead with initiative, stay accountable, and make sure great ideas succeed.

Their shoes, our path
Our customers' needs guide our decisions, and we work proactively to deliver real, lasting value through partnership and expert guidance.

Nextcellence
We strive for exceptional results. We aim high, deliver quality, and push beyond the expected—because great isn’t good enough.

We care
We care about our people, customers and impact. We support each other, celebrate together, and act with empathy—because people always come first.

Less and better
We keep it simple. We focus on what matters most, cutting through complexity to deliver clear, efficient, and impactful solutions.

Speak freely, listen openly
We communicate openly. We speak up, listen actively, and foster honest dialogue—because clarity and trust make us stronger.
Nextail leadership
Where our values come to life

Carlos Miragall
CEO & Co-Founder
Carlos Miragall, is a seasoned executive with extensive experience in corporate finance, business strategy, and organizational scaling. With a background in supply chain and management consulting, Carlos has advised leading industrial firms and private equity funds, accumulating a wealth of international experience across industries such as telecom, consumer goods, healthcare, and retail.
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Joaquin Villalba
Co-Founder & Nextail Ambassador
Joaquín brings over two decades of valuable industry experience, marked by a passion for operational excellence in fashion retail.
Before launching Nextail in 2014, Joaquin was Head of European Logistics for Inditex, the world’s largest fashion retailer. There, he oversaw 1,000+ retail stores and was also at the forefront of technical innovation, creating solutions to manage product flow in high-volume flagship stores.
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Celeste Carballo
Head of People & Culture
Celeste is tasked with driving Nextail’s most powerful source of impact: the Nextail team.
Celeste has more than 20 years of experience fostering employee success and organizational excellence through cultivating and enhancing vibrant workplace cultures and experiences.
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Carlos Seguín-Lozano
CPO
Carlos Seguín-Lozano brings over a decade of expertise in product management, digital transformation, and startup growth.
He has led successful product teams at companies like xero.com, advised startups on product strategy, and worked on innovation projects for top retailers like Inditex.
Read moreOur journey so far
We’ve come a long way in a short time, and we’ve got big plans for the future.

2014 – Nextail is founded
With humble beginnings, Nextail completed an early round with family and friends.
2016 – International expansion
Nextail begins to expand its operations and customer base internationally.
2017 – Awarded “Best Start-up”
Nextail won the ‘Best team’ and ‘Best start-up’ awards at South Summit.
2020 – Named “Technology Pioneer”
The World Economic Forum named Nextail “Technology Pioneer” for contributions to responsible consumption models for the benefit of business and society.
2022 – Platform expansion & scale
The Nextail platform grew in capabilities and scope, introducing the first pre-season solutions and joining forces with Snowflake, the world’s leading data cloud platform, to boost data processing power.
2023 – RTIH Innovation Award winners
Nextail and Flying Tiger Copenhagen were co-awarded “Best retailer – Retail tech supplier” at the 2023 Retail Technology Innovation Hub Innovation Awards.
2024 – RETHINK Retail TOP AI Leaders
Joaquín Villalba, Founder of Nextail, named one of the 2024 Top AI Leaders in Retail by RETHINK Retail, highlights leaders across 10 categories driving AI innovation.
2024 – Leadership transition
Nextail Co-Founder, Carlos Miragall, is appointed CEO and current investors commit to multi-million euro investment.
2024 – AI Innovation Award winners
Nextail and Guess were co-awarded the 2024 Award for “AI Innovation” at the 2024 Retail Technology Innovation Hub Innovation Awards.
2025 – Best Fashion Retail Merchandising Platform
Nextail is awarded by EU Business News.
Industries we serve
From sandals to luxury gowns, and technical gear to rings, learn how Nextail can empower your brand with agile retail.