Joaquín brings over two decades of valuable industry experience, marked by a passion for operational excellence in fashion retail.

Before launching Nextail in 2014, Joaquin was Head of European Logistics for Inditex, the world’s largest fashion retailer. There, he oversaw 1,000+ retail stores and was also at the forefront of technical innovation, creating solutions to manage product flow in high-volume flagship stores.

With a background in industrial engineering, Joaquín’s innate curiosity for enhancing processes has always driven him. Upon entering the retail world, he quickly identified opportunities to revolutionize traditional merchandising methods that often hindered retailers from keeping pace with customer demand. This very spark of inspiration led to the establishment of Nextail, aimed at revitalizing retail through cutting-edge data and technology.

Juan’s commitment to innovation shines through his operational experience and expertise.

Prior to joining Nextail as COO in 2020, Juan served as a Partner and Chief of Technology Practices at The Cocktail, a digital transformation consultancy. Throughout his tenure, he played a pivotal role in driving digital innovation and transformation for clients.

Juan also enjoyed a decade-long journey at McKinsey & Co. where he spearheaded and supported transformational strategies for numerous global clients.

Celeste is tasked with driving Nextail’s most powerful source of impact: the Nextail team.

Celeste has more than 20 years of experience fostering employee success and organizational excellence through cultivating and enhancing vibrant workplace cultures and experiences.

Having managed HR operations and leadership positions internationally, Celeste is the driving force in Nextail’s results-driven, dynamic environment where employee success, collaboration, agility, and achievement are valued at the highest level.