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Retail Data-Forwardness Index 2021

A data-driven future, full speed ahead

A recurring study of fashion’s progress toward the “new retail”

Last year, the fashion industry faced a reckoning: long-held assumptions were challenged, operational inefficiencies became impossible to ignore, and customer demands shifted at dizzying speeds.

But that was 2020.

This year, fashion retailers have employed 40.3% more data-related professionals than in 2020, making it clear they’re on to put the pandemic behind them and pursue a data-driven future.

This annual Nextail report explores how 22 brands and fashion groups are adopting a data-driven mindset and building new transformational teams to match.