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[DIGITAL EVENT] How a bottom-up approach to assortments enables true customer centricity


New challenges demand unprecedented merchandising flexibility

How can you track and anticipate customer demands that are more slippery than ever? How will you ensure more full-price sell-through and sell-out margins without overcompensating through overproduction and allocation?

Retail experts, including panelists from major brands Tendam and Aristocrazy, will join Nextail for a timely digital panel discussion in which they’ll explore the benefits of a “bottom-up” merchandising approach and explain how they’re better aligning assortments to real customer demands.

The panelists will discuss:

  • The benefits of a “bottom-up” merchandising approach, and why retailers can no longer afford to execute their merchandising from the top down
  • Tips for transforming merchandising from product-centric to customer-centric, supporting consumers’ changing demands
  • How to leverage next-gen retail tech for unprecedented levels of insight 

Date & Time
Tuesday, September 21st at 16:00 CEST (Madrid)


Carlos Abellán Ossenbach

Data Analytics & Transformation Director, Tendam

Sinead O'Keefe

Product manager, Aristocrazy

James Mooney

Retail Expert & Brand Strategy Advisor

Aristocrazy webinar

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