Style Union scales core operations with Nextail ahead of lightning-speed growth

Style Union, launched in 2022, is a brand focused on providing trendy styles for men, women, and children across India. After opening 40 stores within its very first year, Style Union has plans to open 200+ more by 2025.  With growth plans this aggressive, Style Union needed a reliable merchandising solutions partner from the very start.

Style Union chose Nextail as their key growth partner from day one, enabling them to take a centrally-led and automated approach to core merchandising decisions, which led to results such as:

  • Inventory turnover ratio of 4: 2x faster than the industry standard
  • ~30% less stock held at stores vs. peers, thanks to 13 week store stock cover while maintaining out-of-stock rates at a minimum of 2%
  • 5.5k additional units sold at full price in 4 months after Store Transfer go-live

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