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River Island transforms its core merchandising processes with Nextail

Image of River Island fashion campaign

River Island looks to data and advanced technology

Leading fast fashion retailer River Island, recognized early on that traditional approaches to core business processes like merchandising were becoming too inflexible and static to keep up with evolving customer demands. They knew it was time to leverage data and advanced technologies to transform their merchandise processes and empower their teams.

River Island chose to partner with Nextail, and quickly after implementation, they saw improved return on inventory and increased efficiencies across the organization. Today, River Island has become fully agile and data-driven, able to provide great customer experiences, be an industry leader, and remain resilient in the face of uncertainty.

Image of the River Island case study describing the change of its merchandising processes

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