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Resources

Part 5: Artificial intelligence: From showroom to backroo...

AI as the way forward for customer-centricity in retail Saying that artificial intelligence experienced a revival in ...

A 360º view: Going the distance for data

Part 4: A 360º view – Going the distance for data

Data as a retail treasure map In 2014, sudden, mass retail competition gave customers endless product options. The ke...

Moderator and panelists at Nextail Live in Barcelona

New professional roles in retail: Finding and creating th...

On November 6th, we held another edition of Nextail Live, our first one in Barcelona. The focus of the event was the ...

A DJ spins at The North Face to provide customers with a great experience

Part 3: The new role of the store in the customer experience

A new reality requires new stores Five years ago, there was a surge of D2C brands and retailers attempting to up thei...

From multi-channel to omnichannel: A fluid path to purchase

Part 2: From multi-channel to omnichannel – A fluid path...

Omnichannel now and then Five years ago, offline and online channels were seen as two different customer journeys, th...

Part 1 of the 5 year series on customer centricity - How D2C strategies get retailers and customers to cozy up.

Part 1: How D2C strategies get retailers and customers to...

D2C now and then In Part 1 of this series on customer centricity, we look at the state of D2C and traditional retaile...

blog series introduction

Series | True customer centricity in retail: How far we’v...

A before and after series (2014-2019) Five years. Half a decade. Not a lot of time, not a little either. In an indust...

Lessons in New Luxury 4: Fashion Week edition

The real SS20 “trends” might not be what you’d think Fashion Week, or rather “weeks”, is changing. And that’s not a b...

Advanced retail tech picks up where WSSI leaves off

How today’s retailers can overcome the limitations of legacy merchandising Today’s merchandisers need more. They’re f...

Brands race to meet customer needs with AI

Nike’s acquisition of Celect and “data-forwardness” in retail The Nike acquisition of Celect pays testament to how st...

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