Resources
Series | True customer centricity in retail: How far we’v...
A before and after series (2014-2019) Five years. Half a decade. Not a lot of time, not a little either. In an indust...
New professional roles in retail: Finding and creating th...
On November 6th, we held another edition of Nextail Live, our first one in Barcelona. The focus of the event was the ...
Part 3: The new role of the store in the customer experience
A new reality requires new stores Five years ago, there was a surge of D2C brands and retailers attempting to up thei...
Part 2: From multi-channel to omnichannel – A fluid path...
Omnichannel now and then Five years ago, offline and online channels were seen as two different customer journeys, th...
Part 1: How D2C strategies get retailers and customers to...
D2C now and then In Part 1 of this series on customer centricity, we look at the state of D2C and traditional retaile...
Lessons in New Luxury 4: Fashion Week edition
The real SS20 “trends” might not be what you’d think Fashion Week, or rather “weeks”, is changing. And that’s not a b...
Advanced retail tech picks up where WSSI leaves off
How today’s retailers can overcome the limitations of legacy merchandising Today’s merchandisers need more. They’re f...
Brands race to meet customer needs with AI
Nike’s acquisition of Celect and “data-forwardness” in retail The Nike acquisition of Celect pays testament to how st...
