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Nextail, on a journey for diversity in tech

Initiatives for forming an inclusive team In mid-2019, we began an internal initiative called “Diversity & Inclusion ...

phone with 2019 nextail blogs

Nextail’s top 5 blog posts of 2019

2020 has just begun, but it’s already set to be a newsworthy year! As the year kicks off, we’re busy gearing up for m...

Part 5: Artificial intelligence: From showroom to backroo...

AI as the way forward for customer-centricity in retail Saying that artificial intelligence experienced a revival in ...

A 360º view: Going the distance for data

Part 4: A 360º view – Going the distance for data

Data as a retail treasure map In 2014, sudden, mass retail competition gave customers endless product options. The ke...

Moderator and panelists at Nextail Live in Barcelona

New professional roles in retail: Finding and creating th...

On November 6th, we held another edition of Nextail Live, our first one in Barcelona. The focus of the event was the ...

A DJ spins at The North Face to provide customers with a great experience

Part 3: The new role of the store in the customer experience

A new reality requires new stores Five years ago, there was a surge of D2C brands and retailers attempting to up thei...

From multi-channel to omnichannel: A fluid path to purchase

Part 2: From multi-channel to omnichannel – A fluid path...

Omnichannel now and then Five years ago, offline and online channels were seen as two different customer journeys, th...

Part 1 of the 5 year series on customer centricity - How D2C strategies get retailers and customers to cozy up.

Part 1: How D2C strategies get retailers and customers to...

D2C now and then In Part 1 of this series on customer centricity, we look at the state of D2C and traditional retaile...

blog series introduction

Series | True customer centricity in retail: How far we’v...

A before and after series (2014-2019) Five years. Half a decade. Not a lot of time, not a little either. In an indust...

Lessons in New Luxury 4: Fashion Week edition

The real SS20 “trends” might not be what you’d think Fashion Week, or rather “weeks”, is changing. And that’s not a b...

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