• The Indian fashion retailer’s store footprint has grown by 71% YoY
• Style Union partnered with Nextail from day one in order to take a centrally-led and automated approach to core merchandising decisions

Hyderabad, India: Style Union, the dynamic Indian fashion brand known for its trendsetting designs and seamless customer experience, proudly announced the opening of its 101st store in Hyderabad, India on November 30th. This milestone signifies a remarkable 71% YoY growth in store count and reinforces the brand’s position as a major fashion retail player in India which is set to become the world’s 3rd largest consumer market by 2027, with fast fashion growing 30-40% YoY in FY24 (overall fashion grew by 6%). Empowering Style Union’s growth all along is AI-driven merchandise planning and execution platform for fashion retailers, Nextail.

In 2022, Nexon Omniverse launched Style Union with bold growth ambitions and chose to partner with Nextail to take a centrally-led and automated approach to core merchandising decisions in order to reach two crucial objectives: To rapidly expand the physical store network while ensuring scalable and connected operations, and to implement robust forecasting, allocation and replenishment for appropriate stock levels for meeting customer demand and maximizing full-price stores while maintaining an appealing store atmosphere. As a result, Style Union was able to open 40 stores across India in its very first year.

Today, Style Union operates 101 stores (up from 59 last November) and continues to use Nextail to increase the efficiency of their inventory, reduce operational costs, and deliver an outstanding customer experience through improved availability.

Key growth & operational metrics:

• Expansion: The 101st store opening marks a 71% YoY growth in the brand’s store footprint, establishing Style Union’s national presence in both urban and suburban markets.
• Operational efficiency: Style Union has been able to achieve an inventory turnover ratio of 4 while maintaining high sales performance (91% growth in units sold YoY and 17% more units across like for like stores YoY), all while carrying 30% less in-store stock vs. peers.
• Customer satisfaction: Optimized product availability with a 98% reduction of out-of-stocks.

Alok Dharadhar, Head of Nexon Omniverse & Nextail Project Manager, commented on the occasion, “Today marks a milestone in Style Union’s short but powerful history. We have been able to open 101 stores with speed and precision without sacrificing efficiency or our commitment to exceptional customer experiences and are excited for the future. A key element of our operational strategy was choosing the right partner, and we look forward to many more milestones with Nextail by our side.”

Carlos Miragall, CEO of Nextail, commented on the partnership, “Today we are happy to congratulate Style Union on the opening of their 101st store. Their commitment to innovation, and particularly to adopting an agile retail model, demonstrates why Nexon Omniverse and their brands are leaders in Indian fashion retail. We are confident that Style Union will continue to confidently drive growth, all the while meeting customer demand via AI-driven merchandise planning and execution.”

About Style Union

Founded in 2022 by Nexon Omniverse, Style Union is a fast-growing fashion brand delivering trendy, accessible styles to men, women, and children across India. Committed to quality and a streamlined shopping experience, Style Union continues to establish itself as a key player in the Indian market.

Style Union is a pioneering fashion brand dedicated to creating trend-forward, accessible designs for a diverse audience. Known for blending style, quality, and affordability, Style Union delivers high-quality apparel and accessories that empower customers to express their individuality and embrace their personal style.

With a rapidly expanding footprint across India, Style Union is redefining the retail experience by offering a seamless, customer-centric approach to shopping that combines the best of in-store and digital experiences. The brand’s mission is to inspire and empower customers through an exceptional shopping experience that’s efficient, personalized, and forward-looking. For more information, visit www.styleunion.in.

Read more about the Style Union <> Nextail partnership through this case study.