Jun 7 2023 ...
Valextra selects Nextail to optimize merchandising processes and fuel growth
  • Italian luxury handbag and accessories retailer Valextra will leverage Nextail AI end-to-end platform to improve and scale core merchandising operations


MADRID: Nextail, the smart retail merchandising platform, today announces its partnership with luxury accessories brand, Valextra, famed for its unique range of “Made in Italy” handbags and leather goods. Valextra has selected Nextail to bring speed and new efficiencies to its in-season merchandising processes from forecasting, first allocation and reorder, to replenishment and store transfers as the retailer prepares for growth.

Entrusted with driving the brand’s operational efficiency, increasing sell-through and optimizing product visibility, Nextail will bring new levels of granularity to Valextra’s core merchandising and inventory processes. New AI capabilities will enable Valextra to closely monitor their levels of stock to ensure that each high-value product is exactly where it needs to be at moments of high purchase intent and to identify stockouts and reorder when necessary to avoid costly missed sales opportunities.

Valextra’s merchandising teams will also be able to shed manual processes related to in-season inventory management such as replenishment and store transfers to shave off weeks of time spent on execution to refocus efforts on continuing to deliver excellent customer service as the retailer opens more stores.

Silvia Zunino, Valextra Head of Merchandising, is enthusiastic about the potential for the partnership. “It was imperative that or backroom processes were as robust as possible but also offered great agility, because delivering a perfect customer experience is only as good as the operations that support it. This is why we selected Nextail. Offering more than best-in-class merchandising solutions, they also provide the synergies between the high-efficiency world of fast fashion and the curated world of luxury that we need the most.”

These comments were echoed by Brian Crain, CRO at Nextail said, “Partnering with Valextra further consolidates our position within the Italian luxury fashion industry and demonstrates the strengths of Nextail in supporting the demand for highly curated assortments that delight. We look forward to supporting Valextra as they grow from strength to strength.”

About Valextra

Created by Italian engineer Giovanni Fontana in 1937, Valextra has always infused every object with beauty and functionality, exuding the Milanese lifestyle that encompasses understated sophistication and pragmatism. Its history is defined by its restless observation of people’s evolving needs and desires that has led to the invention of leather goods with a new refined aesthetic. Adapting to time and occasion, Valextra engineers objects of desire that combine beauty with fluidity of functions. This is uniquely made possible due to the urban craftsmanship that captures human needs and lifestyles, with timely observation and inventive sophistication.