- The sportswear leader will gain greater agility to improve sell-through, stock rotation, and coverage across categories and formats
- Nextail grows its roster of leading sportswear retailers transforming inventory operations
Madrid, Spain – Sports Emotion, the dynamic Spanish multi-brand group revolutionizing sportswear retail, has chosen Nextail as its strategic partner to level up inventory operations and lay the foundation for future growth.
With more than 30 stores in Spain, Portugal, and Italy, and a strong digital footprint, Sports Emotion is home to leading specialty banners such as Fútbol Emotion, Basketball Emotion, and soon Running Emotion. As the group accelerates its expansion, it is implementing Nextail’s AI-driven merchandising platform to improve availability across channels and categories, reduce excess inventory, and strengthen margins.
With Nextail, Sports Emotion gains real-time visibility, advanced demand forecasting, and automated, store-level decisions that will improve seasonal and continuity product performance and availability. The solution also empowers teams with intelligent reporting and standardized processes to reduce manual work and support decision-making at scale.
“To keep growing across channels and countries, we needed to evolve how we manage inventory and make decisions, “ said Alfonso Lamarca, Chief Commercial Officer at Sports Emotion. “Our partnership with Nextail will not only help us improve margins but also support us in transforming our day-to-day processes. Nextail’s domain expertise combined with an experienced and supportive team was a deciding factor for us.”
Built for the complexities of fashion and apparel retail, Nextail brings 10+ years of industry experience to dynamic retailers like Sports Emotion, helping them become more agile, data-driven and future-ready.
“Sports Emotion represents an ambitious, forward-thinking retailer with an impressive speed for moving from vision to action,” said Carlos Miragall, CEO and Co-Founder of Nextail. “We are proud to now count them among the growing roster of Spanish retailers with a bold plan for expansion and entrusting Nextail to support their operational transformation.”
About Sports Emotion
Originally founded in Zaragoza, Spain as Soloporteros in 2001, Sports Emotion has evolved into a European benchmark in sports retail, with more than 30 stores in Spain, Portugal and Italy, and a strong digital footprint. The group now encompasses multiple specialized brands including Fútbol Emotion, a leader in football equipment in Spain and one of the top 3 players in Europe, Basketball Emotion, and soon Running Emotion—all working together to shape the future of sports retail.
