- The Spanish menswear brand aims to improve sell-through, coverage, and sellout, while reducing transfers and manual workloads.
- This partnership reinforces Nextail’s strong positioning among dynamic fashion retailers seeking to scale efficiently while staying true to their brand DNA.
Spanish fashion brand Silbon has selected Nextail, the AI-driven merchandise and inventory execution platform for fashion, to bring greater precision and automation to its stock management as the company continues to scale its operations. Founded in Córdoba in 2009, Silbon is known for its refined yet contemporary take on classic fashion, merging British tailoring influences with Spanish elegance and spanning multiple design
lines from sport casual to tailoring.
The brand’s strong growth trajectory, which saw sales grow by 50% in 2024 and whose aim is to reach €100M and open 30 additional points of sale in 2025, has signified a need for greater control and agility across merchandising decisions as operations have quickly had to scale without impacting the experience of customers. Thus, Silbon has chosen to partner with Nextail to make faster, more data-informed inventory decisions even as its store network expands. Additionally, they aim to improve key KPIs including sell-through, average sale price, coverage, and sellout, while also reducing transfers and manual workloads.
“This is a milestone year for Silbon. Following a year of exceptional growth, and as we accelerate our expansion, we have a renewed focus on operational excellence,” said Pablo López, Silbon CEO. “Partnering with Nextail ensures we have the right technology to support smarter, faster merchandising decisions as we scale without compromising the identity and quality that define Silbon.”
“We’re proud to support Silbon at such a pivotal moment in their growth journey. As they expand their reach and raise their ambitions, our goal is to provide the agility and intelligence needed to scale with precision,” said Carlos Miragall, CEO and Co-Founder of Nextail. “Silbon is a brand that balances strong identity with strategic execution—exactly the kind of forward-thinking retailer we built Nextail for.”
About Silbon
In 2009, the Spanish brand Silbon, began its journey with a clear purpose: to highlight the masculine essence and become a reference in constant expansion. Silbon offers exclusive high quality products at competitive prices, always combined by great customer care. It has three differentiated lines that cover all segments: Casual, Sport and Tailoring, offering clothes for every moment of the day.
In 2018, it launched the Kids collection for the little ones, and in 2021, Silbon Woman was created, an expression of style and personality for contemporary women. In 2024, the family is extended with the arrival of its Silbon Girl line, which is born with the pillars of Silbon Woman: design, quality and trend. A line of garments with very feminine patterns and a warm and cosy colour palette.
Leading the way towards a more sustainable future emerged Silbon Second Life, a second-hand buying and selling project that aims to give a new life to the brand’s clothing by integrating the circular economy into the model’s business and offering a more conscious and responsible shopping experience for customers.
Today Silbon is in full expansion with the product at the heart of its strategy. The brand's current expansion plan already includes over 140 store openings, with a presence in Spain, France, Portugal, and Mexico.
