Guess boosts full-price sell-through by 5pp with fully automated, AI replenishment
Founded in 1981, Guess, is a global leader in contemporary fashion, known for its iconic style. The brand offers apparel, denim, handbags, footwear, and eyewear, generating over €2.8 billion in annual revenue. With over 1,000 stores worldwide, along with partner-managed locations, Guess’ commitment to quality and customer satisfaction has enabled it to thrive.
Impact at a glance
full-price sale-through
lower coverage
months to go live across EMEA
Why Nextail?
A partnership tailored for fashion retail
Guess partnered with Nextail to revolutionize their in-season merchandising operations through AI-driven, demand-centric solutions. The collaboration aimed to resolve challenges such as rigid store clustering, high initial stock allocations, and manual inventory adjustments, all of which limited Guess’s agility in responding to customer demand.
Unlike generic inventory systems, Nextail’s solutions are designed specifically for fashion retail. This ensured a seamless implementation process, empowering Guess to adapt to changing market demands while maintaining their high standards for product availability and customer experience.
“At Guess, we embrace disruptive technology and wanted to ensure solutions were purpose-built from the start, avoiding the pitfalls of a generic system that might deliver subpar results for an iconic fashion brand.”
Impact
Guess has implemented automated replenishment with hyper-local demand forecasts, allocating 50–60% of stock for in-season needs and enhancing SKU-store-day inventory availability.
Guess achieved a +5pp increase in full-price sell-through and 7.5% lower store coverage, significantly reducing excess inventory while maintaining high product availability.
By enabling smarter and more flexible inventory management, Guess has built a merchandising model capable of scaling with their expanding global footprint.
“Working with Nextail has empowered us to dedicate our energy to what really matters – the art of the fashion business and upholding the powerful Guess brand. We’ve both improved the availability of our offering to customers and have driven remarkable business results through better flexibility and data-driven and automated inventory decisions.”
