• The Greek fashion brand will leverage AI-driven inventory decisions to improve sell-through, optimize processes, and support sustainable growth.
• This new partnership reinforces Nextail as the platform of choice for dynamic international fashion retailers.

Funky Buddha, the Greek fashion brand founded in 2006, with 80+ points of sale, and known for its expressive and sustainable approach to fashion, has selected Nextail, the AI-driven merchandising platform for fashion retailers, to ensure more efficient, data-driven inventory decisions.

As the brand began to expand, Funky Buddha found it challenging to manage increasing inventory complexity as the brand outgrew traditional, rigid and manual merchandising processes. To avoid lost sales, margin erosion, stock buildup and high working capital, they began searching for faster, more intelligent and more automated solutions to ensure that inventory investments are best-positioned for meeting customer demand all season. Additionally, they needed to enable merchandising teams to focus on strategy rather than on time-consuming and extremely complex data calculations.

With more than a decade of dedicated experience in the industry, Nextail brings a deep understanding of unique dynamics of fashion retail. This specialized focus empowers brands to make smarter, faster inventory decisions tailored to the pace and complexity of fashion, delivering agility and precision. By embracing hyper-local demand forecasting and AI-driven in-season solutions from Nextail, Funky Buddha will be able to proactively improve the agility of these core operations.

Funky Buddha is set to enable sustainable expansion of their store network via process and decision-making automation while ensuring that they are able to achieve strong inventory sell-through all season across their points of sale via smart allocation, replenishment, and store-to-store transfers.

“Scaling a leading fashion brand like Funky Buddha while maintaining high service levels and product availability is one of retail’s toughest challenges. Through our partnership with Nextail, we are turning inventory management — from allocation to replenishment — into a true competitive advantage. With faster, smarter decision-making, we can expand our store network and enhance the Funky Buddha brand experience, without the inefficiencies typically associated with rapid growth,” said Socrates Gillis, Supply Chain Director of Funky Buddha.

“For a brand like Funky Buddha, authenticity and sustainability are core values, and operational excellence is key to supporting that vision,” said Carlos Miragall, CEO and Co-Founder of Nextail. “We are proud to support their transformation with the agility and intelligence needed to scale efficiently while staying true to their DNA.”

About Funky Buddha
Founded in 2006 in Greece, Funky Buddha is a fashion brand known for its expressive, stylish, and high-quality apparel for men and women. With over 80 points of sale, the brand brings together comfort and contemporary design with a genuine commitment to sustainability and authenticity. Today, Funky Buddha operates as an international fashion retailer with a growing omnichannel presence and a vision to establish itself as a leading European and global fashion player.