- The Ecuadorian retail franchise will leverage AI-driven inventory intelligence to support smarter product allocation, improve replenishment and optimize stock availability across its growing store network.
- The partnership reinforces Nextail’s expansion into the lifestyle retail segment in Latin America.
QUITO & MADRID – MINISO Ecuador, the Ecuadorian franchise of the global lifestyle retailer MINISO, has selected Nextail, the AI-powered merchandising platform for fashion and lifestyle retailers, to enhance its in-season inventory management capabilities and support its continued expansion across Ecuador.
As MINISO Ecuador continues to grow its store network and bring its diverse product offering closer to consumers nationwide, efficient inventory management becomes increasingly important. Managing a broad and constantly evolving assortment across multiple locations requires agile, data-driven decisions that help ensure products are available where and when customers need them.
Through this partnership, MINISO Ecuador will strengthen its ability to respond to changing demand, streamline inventory distribution and optimize stock levels across its network. Nextail’s specialized expertise in fashion and lifestyle retail will support the brand in evolving its inventory management processes to meet the demands of a growing, dynamic retail operation.
AI-powered inventory decisions across the retail network
MINISO Ecuador will implement Nextail’s Business Intelligence, First Allocation, Replenishment and Store Transfers solutions across its network. Together, these capabilities will support data-driven decisions throughout the inventory lifecycle, from initial product distribution to ongoing replenishment and stock rebalancing between stores.
By leveraging AI and automation, the partnership aims to reduce reliance on manual adjustments, improve inventory visibility and support more efficient product distribution. These capabilities will help MINISO Ecuador strengthen its operational agility as it continues to expand its presence across the country.
“As our store network grows, getting the right products to the right stores at the right time is key to the customer experience. Nextail gives our team the data and automation to make those decisions faster and with more confidence, so we can keep expanding across Ecuador while staying close to what each store needs.” said Simon Acosta, General Manager of MINISO Ecuador
“Fast-growing retailers like MINISO Ecuador need a distribution model that can scale as quickly as their store network does,” said Carlos Miragall, CEO and Co-Founder of Nextail. “We’re proud to support their transformation with the intelligence and automation needed to grow efficiently while staying close to real demand in every store.”
A data-driven approach to fashion and lifestyle retail
Fashion and lifestyle retailers face distinctive inventory challenges, including constantly evolving assortments, short product lifecycles and demand patterns that can vary significantly across stores.
Nextail combines machine learning with product-level forecasting and size-curve logic to generate more robust demand forecasts and translate them into actionable inventory decisions. This approach helps retailers respond more effectively to demand signals, identify emerging sales opportunities and make more informed allocation and replenishment decisions.
For MINISO Ecuador, these capabilities represent an opportunity to further strengthen its inventory management processes, improve coordination across its store network and build a more scalable operational model to support future growth.
About MINISO Ecuador
MINISO Ecuador is the Ecuadorian franchise of MINISO, a global lifestyle retail brand offering a wide range of products across categories including home, beauty, accessories, toys and licensed collections. With a growing network of stores across Ecuador and a central warehouse in Quito, MINISO Ecuador is committed to bringing accessible, on-trend products and engaging shopping experiences closer to consumers nationwide.
About Nextail
Nextail is an AI-powered merchandising platform that helps fashion and lifestyle retailers make smarter, faster in-season inventory decisions. Through intelligent first allocation, replenishment and store transfers, Nextail enables retailers to improve full-price sell-through, reduce overstock and free up working capital while simplifying inventory management operations.
