Spanish menswear brand, Silbon, represents the the modern man: and adapts current trends to a taste for classic dressing around 3 design lines (sport casual, urban-preppy and business casual) and a tailoring line prized for the quality of its fabrics and patterns.
Established in 2009, Silbon has grown to 160+ points of sale nationally while also venturing into new geographies and laying the groundwork for further expansion. This impressive growth also means that efficient inventory management is a priority, as an expanding network puts pressure on how well stock moves around it.
YoY sell-through
(sold vs. bought)
Lower store coverage
ROI from store-to-store transfers
Without a structured way to move stock between stores, it also meant that once inventory landed in a location, it tended to stay there, whether or not that was where the demand actually was.
In menswear, that's a costly problem. Some stores hit capacity while sitting on broken size runs; others had the space but not the product. Rebalancing between them was manual, which meant it rarely happened fast enough to matter.
As Silbon pushed toward their store growth and sales targets, the team knew that unlocking the stock already sitting in the network was one of the fastest ways to protect margin and free up cash, rather than just buying more of it.
Valuable, cost-efficient inventory movements automatically surfaced.
A network in balance rather than swinging between overstocked and empty.
The value generated by better store-to-store transfers returned 433x ROI on the whole in-season suite of solutions.
"What matters most is that we've reduced the stock sitting in our stores without it costing us in sales, and if anything, we're ahead of target. That tells me the system is making smarter, more precise decisions than we ever could store by store, and it's giving us the room to keep growing without inventory becoming the bottleneck."
Reduced average stock held in stores and the warehouse
Increased YoY sales (units) and sell-through
Achieved a 433x ROI with store-to-store transfers alone
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