With a history that goes back more than 65 years, River Island is a well-known fashion retailer, popular for its stylish, affordable apparel. River Island embarked on an ambitious digital transformation ahead of many other long-standing retailers, and has since become a pioneer at the forefront of innovation and technology.
drop in
stockouts
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lost sales
River Island recognized early on that traditional approaches to core merchandising processes were becoming too inflexible and static to keep up with evolving customer demands. They also sought a partner who would enable them to:
River Island chose Nextail for two very specific reasons: A shared agile retail philosophy and the fashion expertise embedded into each Nextail solution.
“At River Island, we saw the opportunity to future-proof our core merchandising processes in a way that fits with the overall transformation we’ve made across the business. We were eager to partner with Nextail to use data in a way we never had before, helping us to become more agile in our decision-making in order to benefit our customers.”
River Island can now leverage hyper-local demand forecasting to quickly and efficiently prfioritize stock across channels for allocation and replenishment based on where each item has the highest likelihood of being sold. Since they can reduce initial allocations, they gain flexibility with warehouse stock for later in the season.
By reducing lost sales opportunities while maintaining coverage at healthy, and even lowered, levels, River Island has been able to increase sales and achieve better sell-out ratios.
With clearer, more aligned efforts across teams and roles, River Island has gained more efficient decision-making and team agility, while Merchandisers have gained more time to carry out strategic planning and identify additional opportunities.
“Nextail, combined with our commercial knowledge on product, really allows us to be an industry leading function and really drive the way.”
Reduced stockouts and missed sales opportunities
Predicts demand hyper-locally across channels and points of sale
Empower teams in HQ and in stores with advanced technology
Let us show you how Nextail can help drive profitable growth across your entire network of stores and channels.
Let our experts show you how Nextail can help your organization to sell more with less stock.
