Pinko boosts inventory availability, reducing lost sales by 10% with Nextail

Pinko, a premium fashion brand specializing in apparel, handbags, other accessories, and shoes, was founded in the late 80s by current Chairman and CEO Pietro Negra and his wife Cristina Rubini. Pinko collections stand out for their unique, eclectic, original and contemporary styles.

Pinko offers approximately 2,000 different items across 280 stores worldwide and needed a partner that could help them achieve their goals of optimizing product distribution and sales and predict demand to curate assortments to better meet customers needs.

Pinko’s partnership with Nextail has resulted in:

    • 10% fewer lost sales opportunities
    • A 10pp sales increase
    • €1.8M in additional sales within a year