Until the top European fashion brand adopted an data-driven inventory management approach, Cortefiel had been working with the same logic for decades, involving a large initial allocation and basic store transfers for further rebalancing. But they knew there was a better, more agile way to manage their in-season inventory.
After a successful 2018 roll out of Nextail Store Transfers in Cortefiel, the partnership was expanded across the Tendam Group to brands Women’secret, Springfield, Pedro del Hierro, and Hoss Intropia.
