Menu
X

See how you can transform your fashion retail business with Nextail. Enter your contact information and we'll get back to you as soon as possible.

X

Get a demo





Resources

Series | True customer centricity in retail: How far we’ve come in 5 years

Rebecca Moy

True customer centricity in retail - How far we've come in 5 years

A before and after series (2014-2019)

Five years. Half a decade. Not a lot of time, not a little either. In an industry like fashion that moves at warp speed, it’s like a lifetime in the blink of an eye.

Nextail turns five in October, so we’re feeling reflective. Just how much has retail changed since 2014, when Nextail was just a twinkle in the eyes of co-founders, Joaquín Villalba and Carlos Miragall?

We’ve gone from doomsday cries of “retailpocalypse” to a landscape where technology and data have both sparked and enabled true customer-centricity

At the brink of 2020, things might look a bit different than they used to, but today, the customer really does come first. Even though there’s more tech, robots, and “smart” everything, are retailers actually getting more…human?

Sticking to the theme, we’ll be posting a before (2014) and after (2019) comparative study of the key five indicators that show how far retailers have advanced in terms of D2C strategies, omnichannel vision, the new role of the store, data forwardness, and AI adoption – all in the name of becoming more customer-centric.

Part 1: How D2C strategies get brands and customers to cozy up 

Part 2: From multi-channel to omnichannel – A fluid path to purchase

Part 3: The new role of the store in the customer experience

Part 4: A 360º view: Going the distance for data 

Part 5: Artificial intelligence: From showroom to backroom and the human touch 

people wearing masks against the coronavirus

Fashion retail after COVID-19

While recovery in each region will depend on many factors and is unlikely to mirror any one case, we can look to cris...

NRF 2020 Vision Retail's Big Show

The #NRF2020 Vision takeaways you need

The human and the machine Like every January, NRF’s retail “Big Show” brought tens of thousands of industry members t...

Moderator and panelists at Nextail Live in Barcelona

New professional roles in retail: Finding and creating th...

On November 6th, we held another edition of Nextail Live, our first one in Barcelona. The focus of the event was the ...

Get a demo

Watch Nextail in action

See how you can transform your fashion retail business with Nextail.